![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?resize=1200%2C400&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![CK9649 - 510 - Buy now Jordan M J PSG AOP FLEECE PO - Зимний худи с начесом jordan белый молочный rd026 CK9649 - 510 - Buy now Jordan M J PSG AOP FLEECE PO - Зимний худи с начесом jordan белый молочный rd026](https://media.sivasdescalzo.com/media/catalog/product/C/K/CK9649-510_sivasdescalzo-Jordan-PSG_Tracksuit_Jacket-1618903275-2.jpg?quality=90&fit=bounds&width=420)
CK9649 - 510 - Buy now Jordan M J PSG AOP FLEECE PO - Зимний худи с начесом jordan белый молочный rd026
![Official logos of the Jordan Brand (left), Paris Saint-Germain (right),... | Download Scientific Diagram Official logos of the Jordan Brand (left), Paris Saint-Germain (right),... | Download Scientific Diagram](https://www.researchgate.net/profile/Sebastiano-Mereu/publication/357539103/figure/fig1/AS:1108288141832195@1641247892691/Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined_Q320.jpg)